rum_cake said:
I’m shocked that we have this many images of her so far and none of them have both her and smokey

https://e621.net/posts/3597515?q=ember_the_firesmart_fox

I promise I wont litter cigarette butts in the forest fox mommy

moepoe said:
https://e621.net/posts/3597515?q=ember_the_firesmart_fox

Whoops, guessed I missed that one

Yes, ma'am 0w0

So given the mascot's design, it is canon that she is naked, only wearing that scarf? :D

So why a fox though?

toasterhopps said:
So why a fox though?

You know why.

Anyone else digging the firefighter pants? I think they look really cool on her.

stepduck said:
Anyone else digging the firefighter pants? I think they look really cool on her.

Kinda focused on the big ass axe there.

mercrantos said:
You know why.

Er Foxes are cute?

toasterhopps said:
Er Foxes are cute?

Someone let the office furry have a budget.

sarnak said:
Someone let the office furry have a budget.

I wouldnt have guessed.

toasterhopps said:
So why a fox though?

It seems they knew you'd ask

reiver93 said:
It seems they knew you'd ask

I guess they wanted a smart spunky character its what i got from it.

reiver93 said:
It seems they knew you'd ask

The Web page no longer has the text you linked, so I pulled it off the Wayback Machine:

Why did we choose a fox?

Ember, a red fox, is an effective messenger because of her unique characteristics, which include: alertness, adaptability, intelligence and community mindedness.

Ember’s primary job is to educate the public about how to apply FireSmart principles to their homes, properties and neighbourhoods to increase wildfire resiliency.

“In an effort to spread awareness about our brand and programs, FireSmart Canada has developed a fox mascot to help further engage and connect with the public,” says Laura King, communications advisor for FireSmart Canada. “Research shows that people of all ages absorb and retain knowledge better when the delivery includes visual aids such as mascots.”

(Real reason: Because foxes are hot, of course!)