duracell bunny (duracell) created by mr-shin
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  • IguanasAreCool said:
    Duracell has a bunny now too?

    The Duracell Bunny was created in 1973 and actually predates the Energizer Bunny by 16 years. The Energizer Bunny began as a spoof of the Duracell Bunny but the ad campaign ended up becoming more successful and iconic. There was also a trademark dispute between the two companies: in short, Energizer got exclusive advertising rights for their pink bunny in North America, but Duracell was able to continue using their pink bunny ads in Europe and Australia.

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